The definition of the term, "professional
liability insurance." is
as it is simply stated, it insures an individual and/or an entity (corporation,
LLC, LLP, partnership, etc.) against claims made by third parties (clients, patients,
customers, etc.), alleging negligence in the rendering of, or the failure to
render, professional services.
Exactly what constitutes "negligence" is
often a bit elusive, but can be loosely defined as the failure to provide the
degree of knowledge, care or skill of the average professional peer, in good
standing, under similar circumstances. Essentially, anyone or any firm that holds
themselves out as experts in a particular field can be held responsible for their
counsel, their advice or their work .
Professional liability insurance is also often referred to
as "malpractice", "errors & omissions" or "E&O" insurance.
These are just different ways of saying the same thing. For
reference purposes we will refer to all of these as simply
professional liability insurance, unless am
discussing an area that more commonly uses another term.
In
recent years the scope of professional liability coverage
has broadened significantly to include such professions as
business management or technology consultants, marketing
consultants, engineers and software designers, environmental
consultants, public relations, Internet service providers,
all sorts of mental health or substance abuse counselors,
and yes, brokers and insurance agents. The list, in fact,
is virtually limitless, as just about anyone who claims to
be an expert in any field and is compensated for his/her/their
expertise, can be held liable in the event that things don't
turn out as they should.
A common misconception that we often
hear is that all someone needs to do in order to avoid liability
is to establish a corporation, limited liability company
("LLC"), or other type of limited liability entity,
so that should a claim be made all someone has to do is "bankrupt" the
entity and walk away. Well, not so fast! Most professional
liability claims are based upon a personal service. While
the contract (written or not) may have been made with a corporation,
LLC or such, the actual work or advice is provided by a person,
whether a member or shareholder of the entity, or an employee.
Thus, this type of claim generally names boththe
entity and the
individual(s) involved.
Corporations and other similar entities are often excellent
ways to take full advantage of certain tax laws and regulations,
including pension plans, etc. In most cases they also do
provide protection against what might be referred to as "transactional" or "organizational" liabilities, such
as trade debts, lease obligations, etc.
When considering the purchase of professional
liability insurance coverage, the first critical decision
must be that of selecting your insurance broker. It is
often counter-productive to submit multiple applications
to lots of different brokers. While you may think that
this encourages competition in reality is usually results
in a muddle of confusing choices. Most good, experienced
professional liability specialists will not participate
in a "cattle call" since
clients who believe that this is the way to buy insurance
are often simply looking for the cheapest price they can
find, with little or no interest in the terms of the policy
or the quality and experience of the underwriter and insurance
carrier. Most insurers will only release a quote to one broker.
Should multiple submissions arrive, the first submission
is generally recognized by the underwriter, and then all
the other brokers are blocked.
Let us say that ABC Insurance
Company gets a submission today from a broker on your behalf,
and tomorrow they get another submission from another broker,
also on your behalf. 99% of the time, ABC will release
their quote only to the first broker, and will inform the
second broker that the market is blocked. So, what's the
big deal, you ask? After all, if the first broker brings
you ABC's quote and you're happy with it, who cares about
the second broker.
In some cases, you would be correct.
No harm, no foul. Unfortunately, most professional liability
insurance policies are customized to meet the specific needs
of the specific client. While ABC Insurance Company may have
a common basic policy form, this is only the chassis – much
like a Ford might have an identical chassis to a Mercury,
but they end up as very different cars.
To this chassis, the
insurance company then adds endorsements. Some of these endorsements
add restrictions or exclusions; some broaden the basic coverage.
A good, experienced professional liability insurance broker
knows the weaknesses and strengths of each carrier and their
policy forms, and knows which endorsements might benefit
a particular client, and which ones don't.
Furthermore, an experienced insurance broker can negotiate
with the underwriter to say , delete, add or modify the terms
of the policy. A good broker will also be able to explain
to you (his or her client) the terms of the coverage being
proposed. If you feel that a change is needed, your broker
should be able to conduct meaningful and competent negotiations
on your behalf, rather than simply accepting what is handed
to him or her.
Now, returning the quote from ABC Insurance
Company mentioned above, let’s
say that the broker who was first-in-line is really not all
that familiar with what it is that you do, or maybe has very
little experience dealing with professional liability. In
fact, the second broker, who is now blocked really knows
what he or she is doing. Unfortunately, the second broker – the
broker who can probably get you the best (not necessarily
the cheapest) deal, cannot do anything further for you with
ABC's underwriter.
Indeed, ABC Insurance Company may be a
great company, but unless your broker knows how to negotiate
the best policy terms and conditions, you may end up with,
less coverage than you need, more coverage than you need,
inappropriate – or
dangerous – exclusions, a higher premium than you should
be paying . . . or maybe a combination of all of these.
Your
insurance broker should be truly independent, meaning he
or she is not focused solely upon selling you any one particular
insurance company's program.
This is certainly not to suggest
that program policies are not good ones. In fact, they often
provide good coverage at a fair price. Sometimes programs
are endorsed by various professional associations, such as
medical societies, bar associations, or other similar groups.
While, in some cases, endorsements such as these are truly
meaningful, more often they are little more than a marketing
device, for which the endorsing organization is paid a substantial
amount of money. For instance, I know of one program for
attorneys where the endorsing bar association receives a
check for over $1 Million per year for their endorsement – where
do you think this money comes from? Expensive policies, of
course.
Some programs are designed to be easy to underwrite
- meaning that if you or your firm fits within a preset average
range, you will qualify, but if you present any deviation
from the "norm", you end up either not qualifying
- or paying more for your coverage than you should. This
is referred to as "slot
underwriting".
An experienced and knowledgeable insurance
broker, specializing in professional liability coverage,
will discuss with you all available options . . . and most
importantly, will be able to discuss the potential advantages
and disadvantages of your choices.
Most professional liability
policies are written on a "claims-made" basis,
though sometimes coverage is available on an "occurrence" basis.
Knowing which you have - or which you need - can be absolutely
critical in preventing dangerous gaps in coverage.
Are defense
costs provided "within limits" or "outside
limits" or
maybe somewhere in-between? What about the deductible? Does
it apply to defense costs? Does your policy provide coverage
for administrative or disciplinary proceeding brought by
a governmental or regulatory body?
What "triggers" coverage?
Does a simple allegation, such as a statement made by a client,
or does an actual written demand have to be made . . . or
maybe a lawsuit must be filed and served before you are protected?
Do you - the insured
professional - have any input in settlement negotiations?
Is your consent required in order for your insurance company
to settle? If so, and if you decline to settle, what happens
at that point?
Who selects defense counsel? Will your insurance
company appoint an attorney for you, or will you - the insured
professional - have any input about who is to represent you?
What
about your time? If you need to take time away from your
practice or your business for depositions, trial, etc., are
you going to be compensated in any way for your lost income?
There
are no "right" or "wrong" answers
to any of these questions, but it is critical that you -
the insured - know what coverage your premium dollars are
buying. Getting these questions answered should be part of
the insurance buying process, since once you have a claim,
it's too late to find out what coverage you don't have. Don't
make the common mistake of assuming that the policy that
is handed to you is what you need. You wouldn't sign a new
Will without reading it, just because your attorney tells
you to, would you?
You wouldn't just take two green capsules
a day for a month, without asking what kind of medicine it
is, just because your doctor told you to, would you?
If you
have selected your insurance broker carefully, he or she
can be depended upon to provide you with excellent service
and advice – but in the end,
the ultimate responsibility for YOUR decisions are
up to YOU.
While, obviously, each applicant's situation
must be reviewed individually, prior claims or disciplinary
experience is not necessarily a huge problem. Frankly, even
if your past experience puts you into a "hard-to-place" category,
an experienced, creative professional liability insurance
broker should be able to find you good, affordable coverage.
For
additional information, please click on one of the selections
to the left. You can also
send an e-mail directly using the online contact form,
or you can pick up the phone and call me at, 801-619-6288 or 866-883-1709.